Africa Gets Ready (Part Three) Security – Archive

Editorʼs Note:

We published this series of articles five years ago. We think they are still relevant, so we are republishing them now.

Derek Miller

By Satish Sekar © Satish Sekar (November 27th 2009)

Dangerous – Perish the Thought

I don’t think that will be a problem,” said the CEO of South Africaʼs World Cup Dr Danny Jordaan boldly. He believes that fans will not come to his country for the World Cup, but that they will be safe. He dismissed suggestions that South Africa is a dangerous country and that visitors to the World Cup will not be safe.

If that is true, how do you explain the fact that there are seven million tourists coming into the country”? he asks. “How do you explain that? How do you explain the fact that every aircraft to Johannesburg from London is full every time from Virgin Atlantic to South African Airways and now British Airways as well? All of them are full – every one”.


Jordaan is convinced that South Africa will host a successful and safe World Cup. “We have crime”, he says, “but so do you in Moss Side in Manchester, in Leeds and other places that we read about. We are safe. There is crime everywhere. You see knife murders and gun murders in London”.

Jordaan warms to his theme. “We read about it in South Africa”, he says, “but we have decided to challenge it. If somebody can tell me that there is no crime in London at all then at least we have discovered the British path to heaven, but I think that we have also showed that it is safe in South Africa”.


Jordaan has no truck with the view that South Africa is too dangerous a place to host the World Cup. “The England soccer team played there”, Jordaan said. “The England rugby team came to play here. Why would it be different if two million people come for a tournament like the World Cup? Why would it be different? I cannot understand that”.

He lists more examples of successfully hosted sporting events in his country. “We just hosted the 20/20 world cup and that was in September 2007, so I cannot understand, because Manchester United was coming here to South Africa”, Jordaan says. “Barcelona was here. Brasil played here. Argentina played here. Germany played here. The Netherlands played here. Sweden played here. Denmark played here and so the list goes on”.

And so it does. “A number of countries have played here so I don’t know why we can have all of these major internationals here, but somehow somebody knows it’s not going to be safe”, Jordaan says. “Yes we have crime. There are socio-economic challenges – the lack of housing, education, all of those and then we are dealing with those things”.



Africa Gets Ready (Part Two) Events and Infrastructure – Archive

Editorʼs Note:

We published this series of articles five years ago. We think they are still relevant, so we are republishing them now.

Derek Miller

By Satish Sekar © Satish Sekar (November 27th 2009)

The Events Strategy

South Africans including Dr Danny Jordaan, the CEO of Africa’s World Cup, realised that sport offered the means to achieve those ends and would engage the new nation as well as unite them. All races love sport in South Africa. Itʼs a similar story in Brasil – well almost. Patience ran out with the cost and corrupt practices that had been tolerated there for years. People had other priorities, especially in such austere times. But few things can advertise a country like a sporting event – the Olympic Games and footballʼs World Cup being top of the food chain.

We decided to follow a major event strategy,” said Jordaan. “We hosted the Rugby World Cup in 1995, the African Cup of Nations in 1996, 1998 the World Athletics Championship, 2002 the cricket world cup to sustain a development consciousness of a united nation in our country. We now had the cricket 20/20 World Cup in 2007. We have the motor-racing and a whole host of events”.

But South Africa was far from content. “We made a bid for 2004 Olympics, but lost out to Athens”, he said. “We made a bid for 2006 World Cup, but lost out to Germany and now we are hosting 2010 and what that has done is two things that is important: one is that South Africa was not forgotten after 1994; secondly and perhaps more importantly, through hosting all of those major events there was infrastructure improvement in our country.”


Jordaan is not just talking about sporting infrastructure, although there will be new stadiums and existing ones will be refurbished too. “It was not only the stadiums,” Jordaan said. “It was many other things – a number of hotels have been built in our country and investment, direct investment, as well as of course tourism. We have seen an eleven percent annual growth in tourism”.

Encouraging tourism was plainly part of the development strategy, but the events strategy has flaws. Once the event is settled – the bid successful – costs spiral out of control. Construction costs double or worse as there is no choice. You canʼt have a World Cup sub-standard stadiums. Some had to be built from scratch and others brought up to modern requirements.

This would cost. It was budgeted for, but that was before the event had to happen. Afterwards, the stadiums had to be built or refurbished and costs for materials and work rose as suppliers rewrote the laws of supply and demand. They realised they could demand more to supply what was needed and did so.

To make matters worse, the workers actually doing the constructing continued to be exploited and their safety was not the priority it should have been. There were serious accidents – fatalities even – but workersʼ rights still remained a low priority. This is not an issue confined to South Africa. Brasil is experiencing it now and Qatar too has attracted headlines about it.

Ukraine and Poland experienced spiralling costs too. And all hosts face another problem – private enterprise. Market-based economics is incompatible with a sporting-event development strategy. A mark up on prices is expected – inevitable even – but doubling, trebling or more of prices for accommodation is outrageous and short-sighted, especially in tourist-based economies.

South Africa is a beautiful country. So too is Brasil. These are countries worth visiting and to some extent dependent on visitors recommending them. Having visited both countries there is much to love about both, but I went to both during sporting events and also when there were none. The difference in price and also attitude was stark.

On both visits we covered sport too and observed attitudes. There was a marked difference. Prices were reasonable and people more welcoming too, as they knew you had chosen to be there because you liked their country and not because an event meant you had to be there. And this is the events trap. It is a chance to sell the country long term, but that will not happen if visitors feel ripped off afterwards. Nevertheless, Jordaan is having none of it. He believes in the strategy of using sporting-events to induce tourism.

In 2007 we went beyond seven million foreign tourists into our country, so I think that through hosting major events we have been quite successful in keeping the focus on our country, developing South Africa as a country, getting the infrastructure improvement”, Jordaan says, “because in most countries in the period of liberation or democracy there is a decline in the infrastructure, especially those countries that went through the decolonisation process”.

He explains further. “In our case from 1990 to 2008 the infrastructure in our country has improved and is much better”, Jordaan says. “Our economy is much better and we had investment from Vodafone and investment in Standard Bank one of our banks in South Africa and that was over US $12 billion”.



Africa Gets Ready (Part One) Rotation – Archive

Editorʼs Note:

We published this series of articles five years ago. We think they are still relevant, so we are republishing them now.

Derek Miller


By Satish Sekar © Satish Sekar (November 27th 2009)


There are only a few short months to go before South Africa prepares to welcome football’s élite to the first World Cup on African soil. The Chief Executive Officer of the Local Organising Committee of South Africa’s World Cup Dr Danny Jordaan worked hard to bring the tournament to Africa. He was involved in the bid for the 2006 World Cup, which controversially failed when the late Charles Dempsey, Oceania’s representative, ignored the instructions of his confederation and abstained rather than support South Africa’s bid, which failed by one vote.

Dr Jordaan granted Empower-Sport Magazine an exclusive interview, during which he recalled those hard times. “Well of course it was a huge disappointment”, he said. “It was a technical aberration at that World Cup. South Africa alongside Germany was the two countries best placed to host the World Cup. I think England had tried, but it came down to Germany and South Africa and therefore we had a lot of confidence, but when we lost it was a huge disappointment, but we understood that that was a setback”.



After the disappointment, they dusted themselves off and set about turning despair to elation. They set about ensuring that next time their bid would succeed. “We must pursue the ideal that Africa must host the World Cup because now it would be over a hundred years since FIFA was established in 1904 and Africa also had the right to host this event, so we prepared for 2010”, Jordaan said.

He gets a lot of criticism, much of it deserved in the wake of corruption scandals, but some of the good Sepp Blatter did gets washed away as a result. “I think one must acknowledge the support of the President Sepp Blatter in supporting the African cause in making sure that the World Cup will eventually be hosted on the African continent”, Jordaan said and he was right.

FIFA introduced the rotation policy to ensure that Africa got its chance and South Africa emerged victorious. Hosting the tournament was part of Jordaan’s vision to promote his country on the world stage.

It was something that we wanted to do because after 1994 there was elections”, said Jordaan. “In 1990 [Nelson] Mandela walked out of prison. ‘94 we had our first democratic elections and one of the things that we had to make sure of is that we must not be forgotten by the international community – rather that South Africa must be discussed at the dinner tables, the lunch tables of the big business companies and I believe that our aim must be to be discussed at every dinner table and coffee table of the world”.